Men Behaving Badly star to launch own brand of beerNews: Men Behaving Badly star to launch own brand of beer - Marketing Week
Actor Neil Morrissey is launching his own brand of beer as part of a new Channel 4 series. The show will see him set up a microbrewery as he searches for the perfect pint.The actor is working with friend Richard Fox and advertising and brand agency Antidote to launch the brand. It is understood the agency has been approached to develop the branding and positioning of the beer but has also been offered a stake in the brewery.The three-part series, called Neil Morrissey’s Perfect Pint, has been commissioned by Jamie Oliver’s production company Fresh One and talkbackThames.
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