Monday, March 17, 2008

News: Men Behaving Badly star to launch own brand of beer

That is what I need to do to launch my own brewery. Become an actor. Be part of a couple of hit tv sitcoms. Do voice over work for a childrens cartoon, then open a brewery. Got it.
Men Behaving Badly star to launch own brand of beer
Actor Neil Morrissey is launching his own brand of beer as part of a new Channel 4 series. The show will see him set up a microbrewery as he searches for the perfect pint.The actor is working with friend Richard Fox and advertising and brand agency Antidote to launch the brand. It is understood the agency has been approached to develop the branding and positioning of the beer but has also been offered a stake in the brewery.The three-part series, called Neil Morrissey’s Perfect Pint, has been commissioned by Jamie Oliver’s production company Fresh One and talkbackThames.
News: Men Behaving Badly star to launch own brand of beer - Marketing Week
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