Tuesday, January 30, 2007

Ale of a Day

What a great concept. Hell I'd take a day off work to brew end to end on a commercial brewery. I've done a number of commercial brewdays, but was pretty much just the lacky. This takes it one step further.

Willie Simpson discovers that a 'brewery tour' can be hard work.PLENTY of people fantasise about becoming a craft brewer but few appreciate the hard yakka involved in small-scale beer making. Scott Wilson-Brown, of Red Duck Brewery in Camperdown, dreamed up his "live like a brewer for a day" event so he could put his feet up and issue orders to a trio of wannabe brewers. They, in turn, got to make a batch of pale ale and learn the ropes."We wanted to do something for the people on our mailing list that no one else could offer," Wilson-Brown says. "There are plenty of brewery tours - which all seem to end with a tasting in the lovely cellar door - but we don't have a cellar door, so we can't offer that."I thought there must be plenty of curious beer lovers out there who would relish the opportunity to experience a brew day - the stress, work, worry, waiting, heat and sweat, and then the elation when the wort is finally cooled, yeast pitched and fermenter sealed. Then it's time for a cleanser and congratulations."

Ale of a job - Epicure - Entertainment - theage.com.au

Vista Please

How true is this ? :-)

forgetfoo. - Vista, Please

Monday, January 22, 2007

Chief Beer Officer

Now if only I could convince my employer that the CxO's should include a CBO.
From the Barstool to the Boardroom, Four Points by SheratonLaunches Search for Chief Beer Officer Four Points' Newest Executive to Help Cultivate, Curate and Promote New Best Brews(SM) Program WHITE PLAINS, NY- November 15, 2006 – Who says drinking beer won't get you anywhere? For those passionate for pilsners or crazy for crafts, your favorite pastime could earn you a fancy new title and a seat at the Board Room Table. In celebration of the simple pleasure of a perfectly poured glass of beer and the launch of its Best Brews program, Four Points by Sheraton hotels today officially kicked-off its Chief Beer Officer (CBO) executive search and began making room in the executive suite for its newest chief.

Four Points by Sheraton at Starwood