Tech Gadgetry at its best. Take something that hasn't changed in years, and make if flexibile and available to personalisation all with increased functionality. I like this paragraph:
We also decided that the chumby would be different because it will be “open and hackable.” If you happen to be another card-carrying hacker, you can blow off the warranty, pull out its electronic guts and reprogram it. If you're more of a "crafter," we're providing patterns so you can give your chumby a new skin. You can sew on patches, attach enameled pins, bury it in glue and glitter; whatever you want to do to personalize it. If you're a Flash artist, we hope you'll use chumby as a sort of always-open art gallery for your coolest stuff.
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