I can see the benefits for merchandising, but definitely wonder how cost probhibitive it is likely to be until the technology gets penetration.
Philips illuminates IFA 2006 with production-ready Lumalive textile garments
Eindhoven, the Netherlands - Philips Research intends to impress the visitors at this year’s IFA (Internationale Funkausstellung) with a world-first demonstration of promotional jackets and furniture featuring its innovative Lumalive technology. Lumalive textiles make it possible to create fabrics that carry dynamic advertisements, graphics and constantly changing color surfaces. The Philips stand in Hall 22 will act as a showcase for the Lumalive textile products that will be worn by Philips’ hostesses and embedded into booth furniture of the Future Zone.
Lumalive fabrics feature flexible arrays of colored light-emitting diodes (LEDs) fully integrated into the fabric - without compromising the softness or flexibility of the cloth. These light emitting textiles make it possible to create materials that can carry dynamic messages, graphics or multicolored surfaces. Fabrics like drapes, cushions or sofa coverings become active when they illuminate in order to enhance the observer’s mood and positively influence his/her behavior.
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